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Brazil, Rio de Janeiro

Keloid scars Treatment in Dr. George Soares (clinic do Dr. George Soares)

About the clinic

Keloid scar revision at the clinic of Dr. George Soares in Rio de Janeiro, Brazil, focuses on improving the appearance of raised scars through reconstructive techniques. The procedure is led by Dr. George Luís Pereira Soares, a plastic surgeon with over 40 years of experience who previously served as the head of the surgical center at the world-known Ivo Pitanguy Clinic. His approach involves personalized planning to address the specific growth patterns of keloid tissue.

Advanced scar revision techniques

Reconstructive surgery for keloids aims to reduce the size and tension of the scar. Dr. George Luís Pereira Soares selects the method based on the location and severity of the tissue growth. While dermoabrasion is used for other types of scarring, it is avoided for keloids to prevent further overgrowth. Instead, the clinic focuses on surgical removal and skin repositioning.

  • Scar excision. The surgeon removes the keloid tissue directly to reshape the area.
  • Zetaplastia. This technique involves creating Z-shaped incisions to redirect scar tension and improve flexibility.
  • Tissue flaps. Healthy skin near the scar is moved to cover the area after the keloid is removed.
  • Skin grafts. The surgeon uses skin from another part of the body to repair large areas of tissue loss.

Treatment process and surgical care

Treatment begins with a personal evaluation by Dr. George Luís Pereira Soares. He holds a Master’s degree in Medicine and is a titular member of the Brazilian Society of Plastic Surgery. During the consultation, he assesses whether the scar requires simple excision or a more complex flap procedure. The surgical center provides a controlled environment for these reparative operations.

  • Hospitalization. Most patients stay in the day clinic or remain for 24 hours depending on the surgery size.
  • International support. The staff speaks English, Spanish, and Portuguese to help patients from abroad.
  • Surgical expertise. Dr. George Luís Pereira Soares brings over 10 years of leadership experience from the Ivo Pitanguy Clinic to every case.
  • Recovery focus. The clinic manages post-operative care to monitor how the tissue heals after the revision.

To learn more about scar revision options in Rio de Janeiro, you may request a consultation through Bookimed.

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Dr. George Soares (clinic do Dr. George Soares): more details about the clinic

Brazil, Rio de Janeiro

Dr. George Soares is a private plastic surgery practice in the Barra da Tijuca district of Rio de Janeiro. The clinic covers a wide range of aesthetic and reconstructive procedures for the face, body, and breasts. Dr. George Soares personally coordinates all treatment planning to match each patient's goals.

Professional Recognition and Expertise

The practice is led by Dr. George Soares, who graduated in medicine in 1983. He completed two residencies in general surgery and plastic surgery at Hospital do Andaraí. He then served as senior assistant surgeon and chief of a surgical center at the Ivo Pitanguy Clinic for over a decade. Dr. Soares is a Membro-Titular of the Brazilian Society of Plastic Surgery.

Facial Rejuvenation and Rhinoplasty

The clinic offers several facial lifting techniques to address aging and tissue laxity. These include frontal, facial, and neck lifts. Surgeons also perform dermoabrasion – a surgical scraping method using high-rotation diamond burs. This smooths wrinkles or acne scars. The procedure typically lasts 1 to 2 hours under local or general anesthesia.

Rhinoplasty services focus on both aesthetic reshaping and functional improvements. Dr. Soares performs rhinoseptoplasty to correct breathing issues from a deviated septum. Each nasal surgery is tailored to the patient's anatomy and skin type. The clinic also treats congenital ear deformities, such as microtia, through specialized otoplasty techniques.

Breast and Body Contouring

Breast procedures cover reconstructive and aesthetic needs. The clinic offers mastopexy, which removes excess skin to lift the breasts with or without implants. Other breast services include:

  • Breast reduction (mastoplastia redutora)
  • Breast augmentation with prostheses
  • Gynecomastia surgery for male breast reduction
  • Nipple correction for inverted mamilla or size reduction
  • Capsulectomy to manage post-prosthesis contracture

Body contouring options include classic, inverted, and mini abdominoplasty. These procedures address excess abdominal skin and fat. Recovery takes 30 to 40 days. The surgeon gives specific instructions, such as sleeping in the Fowler position to protect the surgical area. Liposuction and fat grafting are also available to refine body shape further.

Reconstructive and Intimate Surgery

The clinic has a strong focus on reparative surgery for scars and tumor-related tissue loss. Dr. Soares uses tissue flaps and grafting to restore anatomy and function. Reconstructive services include expanders for burn sequelae and DIEP flap reconstruction. The practice also offers female intimate surgeries, including labiaplasty to reduce the labia minora.

Reconstructive planning is highly individualized. The surgeon gives detailed guidance on risk factors that affect healing, such as smoking and alcohol. This helps minimize complications like seromas or infection. Long-term follow-up monitors results and manages any complex implant issues.

Services for International Patients

Dr. George Soares treats international patients seeking surgery in Brazil. The clinic offers coordination services to help manage treatment from abroad. Staff communicate in several languages:

  • Portuguese
  • English
  • Spanish

Each patient receives a personalized consultation to discuss surgical goals and expected timelines. The clinic provides clear communication about anesthesia options and perioperative care. Follow-up visits ensure recovery progresses as planned after the procedure.

Additional services
Language assistance
Available
free
Accommodation
Hotel (apartments) near the clinic, billed daily

Patient reviews

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1 Google review

Estrela Estrelinha

Mar 31, 2025
About 12 years ago, more or less, I found Dr. George through the social network Orkut, on a profile that talked about several surgeons all over Brazil. Everything anyone said about him was only praise. With that, I decided to research whether he was a member of the Sociedade Brasileira de cirurgia plástica (SBCP). Yes, he is. However, in my research I found that he was a student of Dr. Ivo Pitanguy and the first to lead his team. Just being his direct student already is a great achievement; and now that he led the team as well—there my search had ended. I had my first ear surgery—perfect!!! People noticed that something looked different, and for the better, but they didn’t know where it was coming from. After about 4 years, I did facial harmonization. He used fat from my own body, and even after 8 years it is still intact. And now, my last procedure: I had my nose done. Simply perfect. And again, people knew something was different, but with such perfection in the results, they couldn’t point out where it was. My message is: you can trust him without any shadow of a doubt. He’s one of the best plastic surgeons not only in Brazil, but in the whole world—just like the master Ivo Pitanguy was. MUCH THANKS, Dr. George Soares Signed: Rodrigo Cardia

Av. Olegário Maciel, 414, Sala 303, Barra da Tijuca – Rio de Janeiro, Brazil

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Information was added by
Fahad Mawlood
Clinic’s representative
updated 10/31/2026

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