The number of clinics is increasing yearly: the large medical networks are expanding, and new private practices are emerging… Only those one on the edge of new marketing ideas and their successful implementation can count on patient flow growth and the income correspondingly.

The Bookimed marketing team has collected the most efficient digital marketing tips for clinics to scale your business and increase the number of patients.

Bookimed has grown from 0 to 920 partner clinics and 1,000,000+ requests for 8 years. So we have some marketing insights to share that can bring impressive results.

1. SEO to Engage Patients in Search Engines 

Google and other search engine rankings are a top source of getting new patients to a clinic in 2023. Such a channel to attract new patients is more effective than offline promotions. At Bookimed, we receive 70% of patients from Google search and continue to promote our positions to expand our presence in Google search engine ranking.

Check the Google content guide if you search for options to optimize your content and make it how Google likes. Note that the clinic's content belongs to Your Money or Your Life (YMYL) topics, so it must be safe and trustworthy, reviewed and/or made by a person with a medical background. Google rolls out annual updates that mainly influence sites related to health or money. So, pages of such sites must be regularly optimized and updated, and contain only fact-checked information. It requires some effort from the clinic's team and content writers, but the reward will not keep you waiting.

Bookimed SEO specialists and marketers use such instruments to analyze keywords, competitors, and current positions:

Ahrefs.com

This SEO tool effectively collects data on patient queries and their frequencies. Due to this, you can search for what potential topics you should promote and which of them are less or more competitive. Ahrefs.com also shows the top 10 best performance sites according to a certain query, so you can analyze them and create better pieces.

For promoting clinics, it is better to pick “localized” queries, such as “cancer treatment in {country} or {city}”. Google boosts such locally optimized pages and often puts them on top.

Google Search Console

This Google’s tool shows your current position upon a certain query, an average CTR (click-through rate) for a period, and the number of clicks made. So, you can see whether your page is well optimized, and if not, you can provide deeper research for its improvement. In practice, it looks the following way: 

  • Pick a page you want to optimize.
  • Put its URL into Google Search Console to measure its effectiveness: look at what queries a page is ranging and what positions it takes.
  • If you see that the page is far from the top on Google, analyze your competitors upon a query you want to promote your page. Use your findings update the content for the page and refresh its structure according to the best practice in top Google ranking.

Topvisor.com

Topvisor is a great tool to track the positions of pages by queries. You can see changes in positions before and after updates implemented on your pages. It is possible to set up the ranking on Google from any country to see the current page's performance. Using Topvisor, you can also track competitors' positions for the same query.

bookimed b2b

2. Engage Affiliate Marketing to Get Hot Leads

Affiliate marketing supposes cooperation between brands to provide clients on a payment basis. The best affiliate options for clinic marketing are medical tourism platforms or agencies. 

For many clinic marketers or owners, this way of promoting the medical center is new. However, it remains one of the most influential and budget-saving alternatives to increase international patient flow by 40%.

So, how it works, and what perks your clinic can get cooperating with medical tourism platforms:

  1. You pick a medical tourism platform or several ones and register your clinic.
  2. Your medical center is listed on the medical tourism platform in such a way, so patients can book your clinic, among other ones presented. It works kind of booking.com, but for clinics:
  3. A patient picks your clinic and sends the request directly to your sales department.
  4. Reputable and well-promoted medical tourism platforms like Bookimed do not ask for fees in advance. A clinic pays only a commission or percent per each received patient, preliminarily determined in the agreement. You do not pay for being listed on the website.

Affiliate marketing is one more idea to enhance your clinic promotion strategy. And its main benefit is that you can attract international patients, not only local ones. That opens new opportunities to scale your business and earn money.

Want to add your clinic to the Bookimed website? Enter your email to receive a free consultation or go through a simple registration form to win new patients faster.

 

3. Social Media Marketing to Be in Touch with Potential Patients

Social networks unite people of any age and origin. So you will definitely find your target audience there. 

You do not need to promote your presence on all social networks. Pick those where the more significant segment of potential customers is represented.

Short demographic overviews of different social media:

SMM_statistics_Bookimed

Using social media promo tools, you can attract new patients by offering them discounts or limited deals. For doctors and clinics working in plastic surgery, it is a perfect way to demonstrate the results of their works, publishing before and after photos. 

At Bookimed, we actively use Instagram and Facebook pages to promote our services and announce prominent events. We have created our Youtube channel with clinics and useful tips overview. Also we have an epilepsy community on Facebook with 2,500+ followers.

Plus, social media is a comfortable way to contact any organization, ask questions, and schedule appointments. So do not deprive your customers of such a comfortable way to stay in touch and watch your latest updates.

4. Video Content to Make Your SEO and Clinic Promo Better

Video is another tool to tell your audience about your product and boost SEO. Adding videos on Youtube positively influences your presence on Google and is one more source to promote your clinic.

Nowadays, people have a limited time to consume information, and video content helps to get more details on a topic.

Compare, what is more efficient for a user?

  1. A customer can read writing content with a volume of 2,000 words for about 1-2 hours.
  2. A customer can watch video content for 5-10 minutes and get core info.

It is obvious that the second option is more preferred because a patient can catch more about your clinic, wasting significantly less time.

What kind of video content can you create to promote your clinic?

There are 3 major ideas you can use for video content. However, do not limit yourself, be creative and launch experiments to find which one works the best.

  1. General overview of your clinic. Show renovated and modern design of your clinic, demonstrate new devices, and comfortable wards. Customers expect to get advanced service and won’t give their money to a medical facility with poor hygiene or conditions of stay.
  2. Show your clinic’s perks. Every patient wants to know what they benefit by picking you. Consider your clinic’s strong points to promote: advanced equipment, reasonable prices or deals, and board-certified doctors.
  3. Promote your doctors. Patients entrust their health and appearance not to a clinic, but to a doctor first. Get on your potential patients with the best employees: take short interviews about their experience and achievements, show before and after treatment photos.

Bookimed makes a video overview of partner clinics and promotes for free those medical centers providing the best service according to patient reviews:

 

5. Create Your Patient Review Base

About 87% of customers read reviews about a business before making a purchase or ordering a service. Just imagine how many clients your clinic can miss if a patient does not find reviews online on your medical facility. Frankly speaking, chances to attract patients compared to clinics with many positive feedback will equal zero. 

So, how can you start collecting your patient reviews?

1. Create your clinic’s profile on Trustpilot, an independent review platform. Patients that have visited your clinic can share their feedback. However, you have to provide excellent services and solve disputes to get positive reviews.

2. Collect reviews on Google. Every patient can add their feedback just by clicking your clinic’s name or address on Google maps. So make sure your clinic’s contacts are correct.

3. Collect reviews on Bookimed. The Bookimed medical tourism platform has created a base with 4,000+ patient reviews, so each client can leave feedback about the clinic. Via this service, a clinic’s representative answers patient reviews and solve situations when patients are unsatisfied with service.

Bookimed reviews

6. Word-of-Mouth Marketing Ideas

Word-of-mouth marketing is a strategy that relies on patients’ experiences with medical centers and recommendations they share with their friends and relatives. It’s a form of free advertising triggered by impressions and feelings.

The forms of digital word-of-mouth (WOM) marketing for clinics may be the following:

  • Reviews. Patient feedback influences other people’s decisions to pick one or another clinic. So, medical center’s marketers should monitor what patients write about the clinic. And react by improving the medical services or keeping the same high level, medical clinic service must be improved or kept at the same high level.
  • Blogger posts. WOM is closely related to influencer marketing. You can buy a blogger's promotion working close to the health or beauty fields. They will tell you about your clinic to a target audience, so people will start sharing info about your medical center. 
  • Communities for discussions. One more option where people share their experiences about treatment, best doctors, and treatment is through forums. It is a perfect platform for creating medical topics, involving people in discussion, and offering your clinic services unobtrusively. Literally, it is a digitalized form of traditional word-of-mouth marketing.

At Bookimed, we collect patient stories who want to share their experience after treatment. Real person examples inspire and help others make more informed decisions and book a represented medical field more often.

Create your trustful patient review base with Bookimed to enhance your reputation among clients.

Final Take

All above-mentioned clinic marketing ideas can work well together or alone, only in the case the marketing team in the clinic understands its core value — a person looking for options to solve a minor or severe medical issue. All clinic marketing efforts can become meaningless and dead-end if the medical center provides poor service, hires not qualified staff, and does not focus on patient needs but only on money making. Keep in mind — make your marketing strategy successful, promote a medical service level patients will appreciate.